Hi, i am shayna.
I am a Storyteller.
My inspiration? Your product.
I am a creative thinker who offers a unique point of view that stems from years of experience in the luxury beauty, fashion, and lifestyle industries. Placing a paramount on thoughtful Brand Voicing, I create a cohesive story for your brand that entices customers and keeps them hooked. Whether that is through articulating desire, developing necessity, or forming emotion, your brand will become the one everyone needs.
Capabilities Include:
Ad Copy
Art + Creative Direction
Brand Guidelines
Brand Narrative
Copy Writing
Creative Campaigns
Digital Marketing
Editorial Design
Merchandising
Product Copy
Social Media Management
Social Media Guidelines
Photo + Video Direction
UGC
SELECTED CLIENTS
11 Honoré
Dia & Co.
FIRST RULE Flight Club
Mavette
Partlow
Relevant: Your Skin Seen
Third Act Vintage
thirteen lune
additional SERVICES
Need a full overhaul? I can bring a team that includes a no-nonsense Project Manager and an out of the box Graphic Designer. We are able to work together to revamp your marketing cadence, online presence, and increase your sales starting month one. We also have relationships with paid media agencies, stylists, fashion wholesale connections, and photographers/videographers.
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At the heart of our business lies a profound expertise in empowering Direct-to-Consumer early stage startups through strategic executive leadership. Our mission is to support emerging brands by providing unparalleled guidance. With a proven track record of navigating this deeply important stage, we bring a wealth of experience, innovation, and a results-driven approach to every partnership.
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GROWTH MARKETING
Paid Media and Paid Social Management
Plan, implement, and manage paid strategy
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SEO
Audit, implement, and manage policies
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Email and SMS Marketing
Oversee design, copy, and cadence
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Affiliate Marketing
Develop and manage the program
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BRAND MARKETING
Brand Positioning
Develop brand guidelines, including voice
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Storytelling
Craft brand narratives that resonate with target audience and extend from eComm to marketing and social - this also includes PLP, PDP, and any other copy needs
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Organic Social Media and Community Management
Oversee content calendar, development, and scheduling
Experiential Marketing
Conceptualize and execute brand and media events as well as trunk shows and presentations